As the year quickly comes to a close, it’s likely that you’re already thinking about your business’ marketing plan for 2023. With a new year comes a new chance to captivate consumers in innovative ways and grow your overall brand recognition. With the right marketing strategy, this coming year could be your business’ biggest yet! But let’s not get too far ahead of ourselves: there are a number of different components that contribute to crafting a perfect marketing strategy, and planning is key. In order to be successful in the new year, consider the marketing strategy tips below!
1. Utilize Out-of-Home Advertising
One of the most effective means of marketing your business is through the use of out-of-home, or OOH, advertising. This refers to any kind of advertising that is used to target consumers outside of their homes, typically in heavily trafficked public places. There are a number of different forms of OOH advertising, but print and digital billboards are by far the most popular. Print billboards typically consist of a large promotional image printed on vinyl or paper material that is then adhered to an existing billboard structure. Digital billboards are similar in that they also display large promotional graphics; however, digital billboards do so by utilizing an illuminated LED screen.
Both print and digital billboards are located in wide supply in metropolitan city centers. Where you choose to reserve billboard advertising space often comes down to where your business is located. For instance, if your business is located in the midwest, you might want to look into reserving Columbus billboards in order to gain traction in Ohio’s largest city, as well as the surrounding area. In order to narrow down your search for billboard real estate, consider the demographics that you’re hoping to market your business to. For example, if you’re trying to reach an audience of college-age consumers, you’ll want to find billboards located near college campuses, or other attractions frequently visited by students. By taking stock of where you want to advertise and who you want to advertise to, you’ll be able to better target consumers with billboards, and see a boost in your brand recognition because of it.
In addition to billboards, some of other forms of OOH advertising that you might want to try include:
- Transit Advertisements – These are any type of advertisement placed along the sides of forms of public transit like buses, taxis, and subways. Transit advertisements tend to generate a great deal of impressions, as hundreds of thousands of people are bound to see them along their daily public transit commute.
- Street Furniture -These are advertisements that are placed on or around public outdoor furniture, like public benches and bus shelters. Street furniture advertisements have a longer dwell time than others, meaning that people typically will look at them while waiting for transit or resting. As such, there’s a greater chance that they’ll remember your brand.
2. Consider an Email Outreach Campaign
If you’ve primarily generated interest for your business via word-of-mouth and OOH advertising, it’s time to take things digital with an email outreach campaign. You could utilize email outreach to give previous consumers an incentive to come back and purchase more, as well as bring in new business. For example, you could send out an email to those who have purchased from your business before and give them a promotional code to use and share with others. This way, they’ll have a good reason to check out your business again, and introduce it to others, thus boosting your brand recognition, and potentially, your revenue.
3. Get the Word Out in an Interactive Way
Another great way to market your business is by getting your brand out there in an interactive way. This means advertising to consumers in a way in which they’re invited to interact with your business. For instance, you could create a hashtag specific to your brand that consumers can use to tag their social media posts, thereby boosting your brand’s recognition with other consumers online. To take things even further, you could rent a digital billboard for an interactive social media campaign and use the billboard to display posts with the hashtag in real time. This way, you’re able to get people to interact directly with your brand, as well as entice those who might see the billboard while walking or driving by.
In order to make the most of 2023, you’re going to want to go into the new year with a marketing plan for your business in place. Some of the best marketing strategies that you can utilize to grow your business’ brand recognition include investing in out-of-home advertising, crafting an email outreach campaign, and creating an interactive advertising experience that consumers can be a part of. What strategies do you find to be most successful when marketing your business?