How to Design High-Converting Custom Stickers: 10 Top Tips

Custom stickers can be an effective way for business owners and marketers to promote their brand, products or services. They are versatile, relatively inexpensive, and often compact enough to easily reach a wide variety of target audiences. However, designing custom stickers that actually convert isn’t always easy. There are many important factors that need to be considered before creating the perfect design – from color selection and font choice to size and composition.

In this post, we’ll provide ten top tips on how you can create high converting custom stickers that will help boost your marketing efforts quickly yet effectively. Whether you’re looking for practical advice on choosing the right materials or creative inspiration on theme ideas, read on for key insights into crafting winning sticker designs!

1. Know Your Audience

Before you start designing your custom stickers, it’s crucial to have a clear understanding of who your target audience is. Consider their age group, interests, and what would appeal to them the most. This will help you determine which colors, fonts and overall design style will resonate with them.

2. Use High-Quality Images

Visuals are an essential component of effective sticker design, so it’s vital to use high-quality images that will grab your audience’s attention. This means not settling for low-resolution photos or blurry logos, as they can make your stickers look unprofessional and less appealing.

3. Keep It Simple

When it comes to designing custom stickers, less is often more. Avoid cluttering your design with too many elements, as this can overwhelm the viewer and make it harder for them to understand your message. Stick to one or two central images or phrases, and make sure they are clear and easy to read.

4. Choose Colors Wisely

Color plays a significant role in sticker design, so it’s essential to choose colors that will help convey your message effectively. Consider using bright, eye-catching colors that will grab attention and evoke emotion. Also, be mindful of color contrast to ensure that your design is visible and easy to read.

5. Get Creative with Fonts

Fonts can add character and personality to your custom stickers, so don’t be afraid to get creative with them. However, make sure to choose fonts that are easy to read and complement your overall design. Avoid using too many different fonts, as this can make your stickers look messy and unprofessional.

6. Consider Sticker Size

The size of your custom sticker will impact its effectiveness, so it’s crucial to consider what size would work best for your intended purpose. For example, if you’re using stickers to promote a specific product, you may want to opt for a larger size that can include more information and details.

7. Be Mindful of Placement

Where you place your custom stickers can also play a role in their conversion rates. Consider strategic placement in high-traffic areas or on items that your target audience is likely to use or see frequently. This will help increase exposure and potentially lead to more conversions.

8. Incorporate a Call-to-Action

A call-to-action (CTA) is a crucial element in any marketing material, and custom stickers are no exception. Make sure to include a clear and concise CTA that tells the viewer exactly what you want them to do, whether it’s visiting your website or making a purchase.

9. Test Your Design

Before printing a large batch of custom stickers, it’s essential to test your design first. This can help you identify any potential issues with the layout, font size, or color contrast that may affect its overall effectiveness. It’s better to make necessary adjustments before printing rather than wasting resources on a flawed design.

10. Don’t Forget Branding

Last but certainly not least, don’t forget to incorporate your brand into the design of your custom stickers. This could include adding your logo or company name, using brand colors and fonts, or including a catchy slogan that reflects your brand’s messaging. This will help strengthen brand recognition and make your stickers more memorable.


Designing high-converting custom stickers requires careful consideration and attention to detail. By following these ten top tips, you can create eye-catching and effective sticker designs that will help promote your brand and boost conversions. Remember to always keep your target audience in mind, use high-quality images, choose colors and fonts wisely, and incorporate strategic placement and a clear CTA. Happy designing!