There are many ways to market your portrait photography business. Using social media platforms, such as Facebook and Instagram, is a great place to start. Make sure you follow the rules of the respective platform, and post engaging content. Your followers will reward you with their loyalty. Create a dedicated business page for your photography. It looks professional and gives you additional tools to market your work. Use it as an extension of your website. Use Instagram analytics to see what types of posts and pictures your target audience responds to the most.
Consider offering mini sessions. Offering these sessions to your clients will allow you to attract clients who may not be ready for a full shoot. Mini sessions are also cheaper than full shoots, so they’ll appeal to people who are unsure about hiring a photographer. Plus, mini sessions require less time and work on your part. This will ultimately mean more clients. The best part of offering mini sessions? You can charge as little as $80 for a half-hour session!
Join a photography directory. There are hundreds of online directories for photographers. If you’re unsure which one is right for you, try the free trials offered by a few different platforms. Format, for instance, offers 70 beautiful photography templates, so you can get started for free. Online portfolio websites are also a good way to market your portrait photography business. Not only will they allow you to show people your latest work, but they’ll also give potential clients a feel for the style of your portraits.